"Success comes when preparation meets opportunity."

OPPORTUNITY ASSESSMENT
The Uncommon Opportunity Assessment provides you and your key stakeholders with a proven framework and critical insight to improve investments of scarce resources and capital in your new product initiatives. We help prioritize and analyze the impact of specific product marketing and product management alternatives.

Simply put — Uncommon provides you with better information so you can make better decisions.

Overall, the assessment can provide:

• an objective view of the product opportunities, issues and potential risks and rewards
• a quantification of the product opportunities that can be attained through effective product management and marketing
• a prioritized, time-phased, high-level product and market roadmap
• high-level financial analysis

The key areas of focus for an opportunity analysis are:

• size and segment of target market(s)
• market needs & priorities
• value chain/environment/key stakeholder
• competitors & substitutes

FOLLOW-ON ENGAGEMENTS

Market Readiness
Uncommon works with your team to ensure a clear understanding of the best options and to provide a suitable framework and informed guidance to make optimal product strategy decisions.

To assist in the creation on effective product strategy Uncommon may focus on:

• Product Features
• Product Pricing
• Product Distribution and Channel Strategies
• Product Promotion & PR
• Product Communication

Investor Readiness
Uncommon gives you the key to translating your plans into business reality, enabling you to speak the language of investors and secure a deal that will put you on the fast track.

The Investor Readiness package delivers:

• an investor-ready presentation
• pitch/presentation delivery coaching
• high-level financial forecasts
• deal structure recommendations
• opportunity to present and speak with an Uncommon investor panel

Relationship Readiness
To successfully launch your product, you need great relationships with your customers and partners. Uncommon builds on the knowledge created in the Opportunity Analysis to create the right relationships at the right time.

Uncommon can assist you to:

• sign your lead customers
• negotiate partnerships with key marketing allies
• find people to round out your team who add complementary skills
• strategically connect with financing sources to support your growth